Privacy Policy
Effective Date: June 18, 2026
Black Label Charter Co. (“Black Label,” “we,” “us,” or “our”) is a private, invite-only offshore fishing club operating off the Sarasota coast in the Gulf of America. We respect the privacy of our members, applicants, and visitors, and we hold the information you share with us in confidence. This Privacy Policy explains what we collect, how we use it, and the choices you have.
Information We Collect
When you submit a membership application through this website, we collect the information you choose to provide. This typically includes your full name, email address, phone number, the name of the member or captain who referred you (if any), your primary fishing pursuit, and the background details you share about your experience and what you are looking for in a private charter.
We also collect limited information automatically when you visit the site, such as your general device and browser information, pages viewed, and basic usage activity. This helps us understand how the site is used and keep it running well.
How We Use Your Information
We use the information you provide to review and evaluate your membership application, to contact you regarding your inquiry, and to communicate with you about availability, scheduling, and the planning of your charter experience. If you become a member, we use your information to provide and coordinate our charter services and to maintain our relationship with you.
How Your Information Is Handled
Application and member information is managed within our secure customer relationship management (CRM) platform, which we use to organize inquiries, record correspondence, and coordinate the services we provide. Access is limited to the people who need it to review applications and serve our members.
We Do Not Sell Your Information
We do not sell, rent, or trade your personal information to third parties. We share information only with the service providers that help us operate, such as our CRM and hosting providers, and only to the extent necessary for them to perform those services on our behalf, or where required by law.
Cookies and Analytics
This website may use cookies and similar technologies, along with basic analytics, to remember your preferences and to understand how visitors interact with the site. You can adjust your browser settings to refuse cookies; doing so may affect certain features of the site.
We use cookies, pixels, tags, and similar technologies on this website to operate and secure the site, understand how visitors use it, measure the performance of our marketing, and improve the experience. These include analytics and website tracking that records pages viewed, referring source, campaign and click identifiers, device and browser attributes, and interactions such as clicks and form submissions; call tracking telephone numbers that record which marketing source produced a call together with call metadata such as the calling number, date, time, and duration; and form and submission tracking that records when a form is started and submitted and the information entered into it.
By continuing to use this website, you consent to the use of these technologies and to the collection, recording, storage, and analysis of the resulting information as described in this policy. If you do not consent, please discontinue use of the site. You can also manage cookies through your browser settings, and you may contact us using the details below with any questions about our tracking.
These technologies are operated on our behalf by our website and marketing provider, which processes the resulting data as our service provider and may also use aggregated or de-identified information to operate and improve its own services. We do not sell your personal information. We honor opt-out preference signals, including Global Privacy Control (GPC).
Data Retention
We retain application and member information for as long as it is needed to evaluate your inquiry, provide our services, and maintain our records, and for as long as required to meet our legal and business obligations. When information is no longer needed, we take reasonable steps to delete or securely retain it.
Your Choices and Rights
You may request access to the personal information we hold about you, ask us to correct it, or request that we delete it. To make a request, or to ask us to stop contacting you, please reach out using the contact details below. We will respond within a reasonable time and in accordance with applicable law.
Contact Us
If you have any questions about this Privacy Policy or about how we handle your information, please contact us at info@blacklabelcharterco.com. Black Label Charter Co. is based in Sarasota, Florida.
Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the effective date above. We encourage you to review this page periodically to stay informed.